A Peruvian Creative Director (copy) who lives in Los Angeles
I’ve been in advertising for more than 14 years now and I'm far from done. I’ve worked in agencies like McCANN, VMLY&R, PUBLICIS GROUPE, and DDB in Peru and Colombia. And I’ve written copy and conceptual ideas for industries like automobile, oil&gas, banking, retail, education, alcoholic beverages, telecom, and many more.
I love writing. I love how it helps us understand a brand, a campaign or a product. I enjoy the crafting process behind playing with a bunch of words, editing, and taking my time to come up with what I want to say, the best way possible.
I believe that ideas are a beautiful mix of observation, inspiration, and a lot of conversation (even when you’re talking to yourself).
RESUME
WORK
Creative Senior Copywriter @ Dieste Inc. (Los Angeles) 2022 - NOW
Creative Director @ McCANN (Peru): 2020 - 2021
Creative Director @ RAN (Peru): 2019 - 2020
Creative Director @ VMLY&R (Colombia): 2017 - 2018
Associate Creative Director @ Publicis Groupe (Peru): 2017
Copywriter - ACD @ Pragma (formerly DDB Peru): 2010 - 2017
CLIENTS
AT&T, GENESIS, UNICEF, SUZUKI, CUSQUEÑA, TEXACO, NESTLÉ, TELEFÓNICA, YANBAL, UHU, PRIMAX, TOTTUS, SODIMAC, BANBIF, BANCO FALABELLA, AND MANY MORE.
AWARDS & GOOD NEWS
Silver / Effie Colombia / 2019
LÜRZER’S INT’L ARCHIVE / 2019 / Print
Silver / Festival El Sol 2016 / Exterior
Bronze / Festival El Sol 2016 / Exterior
Bronze / Festival El Sol 2016 / Media
Bronze / Festival El Sol 2016 / Innovación
Bronze / El Ojo de Iberoamérica 2016 / Promo
Bronze / El Ojo de Iberoamérica 2016 / Design
Gold / Premio Ideas Perú 2016 / Media
Gold / Premio Ideas Perú 2016 / Exterior
Bronze / Premio Ideas Perú 2016 / Promo